Photography companies often offer a wide range of services and products, spread across multiple websites or platforms, which can create a fragmented and confusing experience for users. This dispersion of information makes it difficult for the customer to navigate, compare options, and ultimately make decisions.
To solve this problem, an innovative redesign is essential that seeks to centralize information, simplify navigation and offer a cohesive and fluid experience. By bringing everything together in one place with an intuitive design, it is easier to understand the services and products, improving the digital presence of the photography company.
For this project, the UX of the site was carried out (empathy maps, user interviews, low-level prototyping), design advice, the front end of the site and SEO.